https://chattjv.com TJ Valentino | Copywriter Wed, 08 May 2024 16:11:16 +0000 https://chattjv.com en https://chattjv.com/Home Wed, 08 May 2024 16:10:56 +0000 TJ Valentino | Copywriter https://chattjv.com/Home I’m a great concept guy according to Creative Directors.&nbsp; And my ex. https://chattjv.com/Contact Wed, 08 May 2024 16:10:56 +0000 TJ Valentino | Copywriter https://chattjv.com/Contact Comedy and Retail. We all gotta laugh and we all gotta buy.&nbsp; tjval101@gmail.com&nbsp; &nbsp; (516) 547-7616&nbsp; &nbsp; https://www.linkedin.com/in/tjvalentino/ https://chattjv.com/Project-Nav-1 Wed, 08 May 2024 16:10:58 +0000 TJ Valentino | Copywriter https://chattjv.com/Project-Nav-1 Index &nbsp; &nbsp; Next ︎ https://chattjv.com/Smart-Social Wed, 08 May 2024 16:10:58 +0000 TJ Valentino | Copywriter https://chattjv.com/Smart-Social Smart &amp; Social Our social media strategy for Smart &amp; Final Grocery memes business. We rolled it out for Super Bowl, making millions of impressions and setting a brand tone that continues to grow engagement.&nbsp; <img width="1788" height="716" width_o="1788" height_o="716" data-src="https://freight.cargo.site/t/original/i/7b530e71513379d54d25e72f640a4f92d2eb1f15b7755b923c4be508a5f02fa4/Screen-Shot-2021-11-11-at-11.37.58-AM.png" data-mid="210526129" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7b530e71513379d54d25e72f640a4f92d2eb1f15b7755b923c4be508a5f02fa4/Screen-Shot-2021-11-11-at-11.37.58-AM.png" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/1b9e8bc0f4b0ca75b0b77a71f524fa78d7e7ff6bd91c9bdea39dd14597a7c2a1/IMG_1728.PNG" data-mid="210526123" border="0" src="https://freight.cargo.site/w/750/i/1b9e8bc0f4b0ca75b0b77a71f524fa78d7e7ff6bd91c9bdea39dd14597a7c2a1/IMG_1728.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/3895db31bc5091ff492a337376a906f1cf63afd52656ac58c073e4867e9dda04/IMG_1725.PNG" data-mid="210526120" border="0" src="https://freight.cargo.site/w/750/i/3895db31bc5091ff492a337376a906f1cf63afd52656ac58c073e4867e9dda04/IMG_1725.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/580bf636cf645d3a1fffab740df591c2212aa689771e95be98309f6fcd4e4596/IMG_1724.PNG" data-mid="210526119" border="0" src="https://freight.cargo.site/w/750/i/580bf636cf645d3a1fffab740df591c2212aa689771e95be98309f6fcd4e4596/IMG_1724.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b5ba7db5151c1b07756fdb6813afb8e764d5fb135de154042c7dedd13b4489e0/IMG_1726.PNG" data-mid="210526121" border="0" src="https://freight.cargo.site/w/750/i/b5ba7db5151c1b07756fdb6813afb8e764d5fb135de154042c7dedd13b4489e0/IMG_1726.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/a1ed40bb3ddd8411bec58ca97715c4d600402b82a4432e39518a8ba4035e7aca/IMG_1727.PNG" data-mid="210526122" border="0" src="https://freight.cargo.site/w/750/i/a1ed40bb3ddd8411bec58ca97715c4d600402b82a4432e39518a8ba4035e7aca/IMG_1727.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/9256e6c3838f2ae2acc68915929b2592261683abc776a97c43e457c24ec6f17d/IMG_1730.PNG" data-mid="210526125" border="0" src="https://freight.cargo.site/w/750/i/9256e6c3838f2ae2acc68915929b2592261683abc776a97c43e457c24ec6f17d/IMG_1730.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/3a8509254785c3542daffbd029c0e1ce29bfb41836326b0746d2d3ba264bac21/IMG_1723.PNG" data-mid="210526118" border="0" src="https://freight.cargo.site/w/750/i/3a8509254785c3542daffbd029c0e1ce29bfb41836326b0746d2d3ba264bac21/IMG_1723.PNG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/f08597174b3610df0f26c07aee812eb4103c705104b79989d7e854f2c884f26a/IMG_1748.PNG" data-mid="210526127" border="0" src="https://freight.cargo.site/w/750/i/f08597174b3610df0f26c07aee812eb4103c705104b79989d7e854f2c884f26a/IMG_1748.PNG" /> https://chattjv.com/Espresso-Yourself Wed, 08 May 2024 16:10:59 +0000 TJ Valentino | Copywriter https://chattjv.com/Espresso-Yourself Espresso Yourself McD’s coffee gets a bad rap. It’s a classic case of quality-by-association. So, when they wanted to gain ground in the coffee sector, we told them it was time McCafé steps out of old McDonald’s shadow and starts living its best life.&nbsp; <img width="2372" height="1528" width_o="2372" height_o="1528" data-src="https://freight.cargo.site/t/original/i/0f25d70ce4e488c845cdfe0908f5cd2173460cc95111197947df686c033e8775/Screen-Shot-2021-10-07-at-10.55.50-AM.png" data-mid="210526136" border="0" src="https://freight.cargo.site/w/1000/i/0f25d70ce4e488c845cdfe0908f5cd2173460cc95111197947df686c033e8775/Screen-Shot-2021-10-07-at-10.55.50-AM.png" /><img width="2380" height="1536" width_o="2380" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e11a69e16f41f87ae80fd20dca0c35e9371203b878694982f5e436e50e09d0e8/Screen-Shot-2021-10-07-at-10.57.15-AM.png" data-mid="210526137" border="0" src="https://freight.cargo.site/w/1000/i/e11a69e16f41f87ae80fd20dca0c35e9371203b878694982f5e436e50e09d0e8/Screen-Shot-2021-10-07-at-10.57.15-AM.png" /><img width="2380" height="1540" width_o="2380" height_o="1540" data-src="https://freight.cargo.site/t/original/i/fe4aedfa01a5450f8ac7fee4b8318c6839be31575aa569fc2881254dcaad6e04/Screen-Shot-2021-10-07-at-10.59.00-AM.png" data-mid="210526138" border="0" src="https://freight.cargo.site/w/1000/i/fe4aedfa01a5450f8ac7fee4b8318c6839be31575aa569fc2881254dcaad6e04/Screen-Shot-2021-10-07-at-10.59.00-AM.png" /><img width="2378" height="1540" width_o="2378" height_o="1540" data-src="https://freight.cargo.site/t/original/i/d0b563f0821db5b628416f348e30be2fce1d9a3fa854e5624eb98130e7b9fbec/Screen-Shot-2021-10-07-at-10.59.23-AM.png" data-mid="210526139" border="0" src="https://freight.cargo.site/w/1000/i/d0b563f0821db5b628416f348e30be2fce1d9a3fa854e5624eb98130e7b9fbec/Screen-Shot-2021-10-07-at-10.59.23-AM.png" /><img width="2380" height="1536" width_o="2380" height_o="1536" data-src="https://freight.cargo.site/t/original/i/b41279ec75706bc0a4cd5028176f44a855f23a3148c48784f563c36341b4efd1/Screen-Shot-2021-10-07-at-10.59.44-AM.png" data-mid="210526140" border="0" src="https://freight.cargo.site/w/1000/i/b41279ec75706bc0a4cd5028176f44a855f23a3148c48784f563c36341b4efd1/Screen-Shot-2021-10-07-at-10.59.44-AM.png" /><img width="2378" height="1538" width_o="2378" height_o="1538" data-src="https://freight.cargo.site/t/original/i/635fbdfe6a254eb3f2c4869acabc7e7cf24acd6656145243ceaa686d0473919f/Screen-Shot-2021-10-07-at-11.00.08-AM.png" data-mid="210526141" border="0" src="https://freight.cargo.site/w/1000/i/635fbdfe6a254eb3f2c4869acabc7e7cf24acd6656145243ceaa686d0473919f/Screen-Shot-2021-10-07-at-11.00.08-AM.png" /><img width="2378" height="1538" width_o="2378" height_o="1538" data-src="https://freight.cargo.site/t/original/i/40d586b36eb42a60bc4844ef4c1eeb1ad15f57bba6d9b3613cd58e95fb2727d8/Screen-Shot-2021-10-07-at-11.00.26-AM.png" data-mid="210526142" border="0" src="https://freight.cargo.site/w/1000/i/40d586b36eb42a60bc4844ef4c1eeb1ad15f57bba6d9b3613cd58e95fb2727d8/Screen-Shot-2021-10-07-at-11.00.26-AM.png" /><img width="2368" height="1524" width_o="2368" height_o="1524" data-src="https://freight.cargo.site/t/original/i/c1949cf5cbb79c7eff9c314972cee4f5a1ddd50107033a32e733b1727bee3cef/Screen-Shot-2021-10-07-at-11.00.48-AM.png" data-mid="210526143" border="0" src="https://freight.cargo.site/w/1000/i/c1949cf5cbb79c7eff9c314972cee4f5a1ddd50107033a32e733b1727bee3cef/Screen-Shot-2021-10-07-at-11.00.48-AM.png" /><img width="2378" height="1534" width_o="2378" height_o="1534" data-src="https://freight.cargo.site/t/original/i/3a0992f1b75d556828946a000414b18bf8d9905c2a8650f18ed479e8828bd154/Screen-Shot-2021-10-07-at-11.01.11-AM.png" data-mid="210526144" border="0" src="https://freight.cargo.site/w/1000/i/3a0992f1b75d556828946a000414b18bf8d9905c2a8650f18ed479e8828bd154/Screen-Shot-2021-10-07-at-11.01.11-AM.png" /><img width="2378" height="1528" width_o="2378" height_o="1528" data-src="https://freight.cargo.site/t/original/i/42aba0f3401a5176c00c7ad453ee139a80031bd5196879387e8565eedb10a230/Screen-Shot-2021-10-07-at-11.01.34-AM.png" data-mid="210526145" border="0" src="https://freight.cargo.site/w/1000/i/42aba0f3401a5176c00c7ad453ee139a80031bd5196879387e8565eedb10a230/Screen-Shot-2021-10-07-at-11.01.34-AM.png" /><img width="2376" height="1536" width_o="2376" height_o="1536" data-src="https://freight.cargo.site/t/original/i/353e9b2c7de5af3f5017534797fd64269eeedf5a424ae6acfeea21148ac9fd17/Screen-Shot-2021-10-07-at-11.01.59-AM.png" data-mid="210526146" border="0" src="https://freight.cargo.site/w/1000/i/353e9b2c7de5af3f5017534797fd64269eeedf5a424ae6acfeea21148ac9fd17/Screen-Shot-2021-10-07-at-11.01.59-AM.png" /><img width="2380" height="1536" width_o="2380" height_o="1536" data-src="https://freight.cargo.site/t/original/i/293edf9ad090a52e199411bb535f5840e924a5686c85a88800a7e8739515c457/Screen-Shot-2021-10-07-at-11.02.37-AM.png" 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width="2378" height="1538" width_o="2378" height_o="1538" data-src="https://freight.cargo.site/t/original/i/1c2facf1e0f055de547458cf1c6e6dafbef231cb25257b1aafb7266699ebf7fb/Screen-Shot-2021-10-07-at-11.04.27-AM.png" data-mid="210526150" border="0" src="https://freight.cargo.site/w/1000/i/1c2facf1e0f055de547458cf1c6e6dafbef231cb25257b1aafb7266699ebf7fb/Screen-Shot-2021-10-07-at-11.04.27-AM.png" /><img width="2376" height="1536" width_o="2376" height_o="1536" data-src="https://freight.cargo.site/t/original/i/bd319273fe9a1a6bd1b1b36ec153b50f70398ff273a8742fdf416a0af7b64bcf/Screen-Shot-2021-10-07-at-11.04.53-AM.png" data-mid="210526151" border="0" src="https://freight.cargo.site/w/1000/i/bd319273fe9a1a6bd1b1b36ec153b50f70398ff273a8742fdf416a0af7b64bcf/Screen-Shot-2021-10-07-at-11.04.53-AM.png" /><img width="2380" height="1538" width_o="2380" height_o="1538" data-src="https://freight.cargo.site/t/original/i/cfad288ef7866a5ca7870be5f3b3380c46710832e156006ce39b02e192bedeb7/Screen-Shot-2021-10-07-at-11.05.15-AM.png" data-mid="210526152" border="0" src="https://freight.cargo.site/w/1000/i/cfad288ef7866a5ca7870be5f3b3380c46710832e156006ce39b02e192bedeb7/Screen-Shot-2021-10-07-at-11.05.15-AM.png" /> https://chattjv.com/Will-Gram-For-Food Wed, 08 May 2024 16:11:01 +0000 TJ Valentino | Copywriter https://chattjv.com/Will-Gram-For-Food Will Gram For Food To promote California State University’s IG contest, we teamed up with a prop house and shot these live-action gifs. Because it’s like my grandma always says, “If it ain’t flashin’, they passin’.” My grandma is legit. <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/701a74fa703bd824f781bc392ef9c8940f3571f5deb596aa7b3c43876d5c0c7d/McD_FOOD_AND_BOOK_CSULA.gif" data-mid="210526158" border="0" src="https://freight.cargo.site/w/540/i/701a74fa703bd824f781bc392ef9c8940f3571f5deb596aa7b3c43876d5c0c7d/McD_FOOD_AND_BOOK_CSULA.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/35184120a8dceb860647b030bda68d97df93f687d3dd3fd9162dc6b16e49fb51/GIVE_ME_A_FRY.gif" data-mid="210526156" border="0" src="https://freight.cargo.site/w/480/i/35184120a8dceb860647b030bda68d97df93f687d3dd3fd9162dc6b16e49fb51/GIVE_ME_A_FRY.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/c2f40ba1a7ab5dffc3369b2185046ed8cba3ef53bc899a48d7431a1a0bfce5e9/QUAD_GOALS.gif" data-mid="210526157" border="0" src="https://freight.cargo.site/w/480/i/c2f40ba1a7ab5dffc3369b2185046ed8cba3ef53bc899a48d7431a1a0bfce5e9/QUAD_GOALS.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/fe8d2e1d784a1d5f0cc68db02f87631fa51caab54296ba0fb13ff60fec35011d/EATS_by_McD.gif" data-mid="210526154" border="0" src="https://freight.cargo.site/w/480/i/fe8d2e1d784a1d5f0cc68db02f87631fa51caab54296ba0fb13ff60fec35011d/EATS_by_McD.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/52a97f75ed6849ed399e57ab70d61adc0ff4515809d2611abfca5a8c5a957334/FRAPPE_PARTY.gif" data-mid="210526155" border="0" src="https://freight.cargo.site/w/540/i/52a97f75ed6849ed399e57ab70d61adc0ff4515809d2611abfca5a8c5a957334/FRAPPE_PARTY.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/90a1fb3119c46cfd0ee60fdc49f06a0d40d83040e772d0a41fcb86c3983def62/McCafe_CSULA.gif" data-mid="210526159" border="0" src="https://freight.cargo.site/w/540/i/90a1fb3119c46cfd0ee60fdc49f06a0d40d83040e772d0a41fcb86c3983def62/McCafe_CSULA.gif" /> We leveraged the photo shoot for an on-the-spot coffee spot that complemented the contest and target perfectly. How it passed McDonald’s legal I will never know.&nbsp; https://chattjv.com/Click-To-Expand Wed, 08 May 2024 16:11:02 +0000 TJ Valentino | Copywriter https://chattjv.com/Click-To-Expand Click to ExpandWhen developing brand identity for The Alkaline Water Company’s new CBD line, it’s best to be&nbsp;highly conceptual.&nbsp; <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8a6b1ba37eeae316f06f0916e8730357f6918771d9b8a8fa83a9c9b27c26982c/A88_DECK_OPT2.jpg" data-mid="210526160" border="0" src="https://freight.cargo.site/w/1000/i/8a6b1ba37eeae316f06f0916e8730357f6918771d9b8a8fa83a9c9b27c26982c/A88_DECK_OPT2.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a56c870660c5e84988bd59332beae418e468c5177b5bd8534abf8de06a136134/A88_DECK_OPT23.jpg" data-mid="210526162" border="0" 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data-src="https://freight.cargo.site/t/original/i/92becf538fcccc7b32ea315064586269a55b7e03e66037b3c27c35238537e41d/A88_DECK_OPT216.jpg" data-mid="210526174" border="0" src="https://freight.cargo.site/w/1000/i/92becf538fcccc7b32ea315064586269a55b7e03e66037b3c27c35238537e41d/A88_DECK_OPT216.jpg" /> https://chattjv.com/Think-Inside-The-Box Wed, 08 May 2024 16:11:03 +0000 TJ Valentino | Copywriter https://chattjv.com/Think-Inside-The-Box Think Inside The Box In the land of static assets and stock footage, it’s hard to have fun. Yet, somehow we manage.&nbsp; https://chattjv.com/PB-Jealous Wed, 08 May 2024 16:11:04 +0000 TJ Valentino | Copywriter https://chattjv.com/PB-Jealous Introducing Peanut Butter Cup SwirlJelly is gonna be super jelly. &nbsp; <img width="2642" height="3963" width_o="2642" height_o="3963" data-src="https://freight.cargo.site/t/original/i/6d42d2f1df64c974914e9f4eb023abfb05e6246a94a39dc41699da61ed9b7fd3/instore1.jpg" data-mid="210526184" border="0" src="https://freight.cargo.site/w/1000/i/6d42d2f1df64c974914e9f4eb023abfb05e6246a94a39dc41699da61ed9b7fd3/instore1.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1a9c6a54bb6a4a43b52b8be3073e7ab4da0a7eaca6f4c6baf8a5685e8d45da85/pbprint2.jpg" data-mid="210526186" border="0" src="https://freight.cargo.site/w/1000/i/1a9c6a54bb6a4a43b52b8be3073e7ab4da0a7eaca6f4c6baf8a5685e8d45da85/pbprint2.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/537c6f4646e7d010a14bbd1008e26717f8263d514fb7802b72b5128a8c37fe97/pbprint3.jpg" data-mid="210526187" border="0" src="https://freight.cargo.site/w/1000/i/537c6f4646e7d010a14bbd1008e26717f8263d514fb7802b72b5128a8c37fe97/pbprint3.jpg" /> https://chattjv.com/Routine-Experience Wed, 08 May 2024 16:11:16 +0000 TJ Valentino | Copywriter https://chattjv.com/Routine-Experience There’s a McDonald’s for Every Morning Whether you’re into goat yoga or goat stew, everyone has a place in their hearts for McDonald’s breakfast. We wanted to remind people how seamlessly it fits into any morning routine.&nbsp; To supplement the stunt’s 34 million impressions we shot original photography to distinguish breakfast from the rest of day products.&nbsp; <img width="7200" height="10350" width_o="7200" height_o="10350" data-src="https://freight.cargo.site/t/original/i/ab9e847d631b265893988ef440442b0bbbadfe62a59faa62e5353aff290f7f68/Morning-Parfait.jpg" data-mid="210526353" border="0" src="https://freight.cargo.site/w/1000/i/ab9e847d631b265893988ef440442b0bbbadfe62a59faa62e5353aff290f7f68/Morning-Parfait.jpg" /> <img width="7200" height="10350" width_o="7200" height_o="10350" data-src="https://freight.cargo.site/t/original/i/bf5deb8ad6d5774c8fc1ec40fe7106201fe0f3f76cc70ffe44ea517d73517c70/Morning-Hot-cakes.jpg" data-mid="210526352" border="0" src="https://freight.cargo.site/w/1000/i/bf5deb8ad6d5774c8fc1ec40fe7106201fe0f3f76cc70ffe44ea517d73517c70/Morning-Hot-cakes.jpg" /> <img width="7200" height="10350" width_o="7200" height_o="10350" data-src="https://freight.cargo.site/t/original/i/a57c983e8753e67d7bd2da398b33ef5076511ee4a492b0acd36ef47453312df1/Morning-Blue-Pink-.jpg" data-mid="210526351" border="0" src="https://freight.cargo.site/w/1000/i/a57c983e8753e67d7bd2da398b33ef5076511ee4a492b0acd36ef47453312df1/Morning-Blue-Pink-.jpg" />